A work in motion

Carbon is a motion graphics studio based out of Hong Kong, that required a complete rebrand to mark their 10th anniversary, which I was commissioned to do.

The new identity incorporates a custom geometric sans logotype with a sci-lo-fi hexagon icon that would carry across all communications. The emphasis was on simplification; creating a timeless and neutral visual language that would accompany the colourful motion graphics that the company has become renowned for.

The rebrand also incorporated generation of the new tagline “A work in motion”, to signify not only their heritage but also their future forward thinking.

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