Nationwide
The Future of Legendary Service
Year: 2021
Agency: Publicis Sapient
Role: Associate Creative Director
A building society for the future
Fundamentally re-imagining a holistic omni-channel service for Nationwide customers and colleagues through thoughtful design. Using data to shape the interactions and services delivered to customers as well as elevating the colleague experience through a single view of the customer.
We conveyed the sense of “thoughtful and here to help, at home and on the high street” by being attentive, approachable and accessible.
Attentive
Utilising a single view powered by data, we have the ability to anticipate the audiences’ situation and needs and offer the right solution at the right time.
Approachable
Conversational banking provides a continuous, positive dialogue that encourages interaction and is powered by proactive nudges and practical insights.
Accessible
Flexible, navigable interfaces enable hyper-personalised journeys for members with varied abilities, across multiple generations.
