Bang & Olufsen
Digital Flagship Store
Year: 2019
Agency: Publicis Sapient
Role: Experience Design Lead
Story-led commerce
Since 1925, Bang & Olufsen has pioneered innovation in product design. They partnered with us to create a luxury e-commerce platform that would set them apart in the digital age. We leveraged 100 years of history to tie B&O’s premium products and timeless brand value with a future-facing digital strategy.
My team worked with B&O to bring a fresh global digital flagship store to life. A story-led commerce approach engages consumers through bespoke immersive experiences and curated content, showcasing B&O’s rich history and products, while establishing continued commitment to quality sound and design. Shoppers receive the state-of-the-art personalised store experience you would expect from B&O, with a touch of humanism that provokes relatable brand affinity.
As the Experience Design Lead, I was in charge of managing a tight-knit team of six designers and front-end developers, as well as serving as a primary point of contact with B&O and the offshore back-end development team.
Approach
A technical solution was needed to support experiences at scale within a complicated ecosystem. Working with B&O’s existing fulfilment systems, we integrated a microservices-based framework, connecting brick-and-mortar flagships in key cities like New York, Paris, Tokyo, and London with B&O’s digital storefront, serving as a trusted, one-point stop to buy world-leading luxury home electronics.
To tell the B&O story with a singular brand voice, we adopted a headless CMS solution with scalable component library. Ensuring quality throughout, we placed a core focus on the authoring experience, empowering content creators to deliver on the experience vision.
Impact
Global go-live was achieved on schedule, within just nine months.
23% increase in conversions
27% increase in overall revenue
With a revamped digital presence, Bang & Olufsen took a major step in building the foundation for a stronger brand position in a competitive luxury market.