Archival Africa
Brand Identity
Year: 2019
Agency: Freelance
Role: Designer
Past, present & future
Brand identity for a multidisciplinary Dar es Salaam based writer. Avoiding African design clichés, I instead focused on the concept of an archive. Utilising a contemporary serif with die cut holes punching through the type to convey this ongoing body of work — past, present and future.
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"I’ve had the pleasure of working with Rowan on multiple design projects over many years. Throughout our work together, he has combined a truly collaborative spirit with an equally deft touch. Rowan has shown a keen ability to understand and then balance my aesthetic priorities with seamless, expert design."
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Nansubuga Nagadya Isdahl
Archival Africa